Search Engine Optimization (SEO)

Search Engine Optimization (SEO), the three not so little words alone make the website owners panic for the simple reason, most of the time the subject wasn’t brought to the due attention of the client by the web designers and web developers in the beginning. To hammer the nail on the head, Search Engine Optimization begins with the web designing phase itself.

The Importance of Search Engine Optimization

Everybody wants a website developed. In this era, no business stands an opportunity to survive without a website. It is our business to design, develop, host, maintain your website and assist you in your on-line business plan.

But then once a website is designed, developed and hosted into the World Wide Web, how does the world know of the existence of your website? With the exception of a few who happened to bump onto your website and few of those to whom you intimated your domain URL, the world would go unaware of your website, unless your business has already earned a brand name. Coca Cola has been in existence since 1944, i.e. prior to the advent of worldwide web in 1989. By the time www saw the light of the day, Coca cola was already a decades old brand name. It has been one of the most famous brand names. As such the world could search and locate information on Coca cola simply by typing the brand name into the search engines such as Google, Yahoo, MSN (now Bing), AOL, Ask Jeeves (now Ask) etc.

Now since your product hasn’t reached an iota of such popularity, how would the world discover your website? It could be by way of a pot shot of typing words related to your business. The regular means is by typing the URL you have given to your clients, relations and friends. Oh! Our world is small. How do you reach the great world? How do you make the great world visit your website? It is simply not possible to pass your URL to all of your prospective clients since you aren’t aware who and where they are. The answer is Search Engine Optimization.

SEO reveals your website to the world. SEO brings in more inbound traffic to your website which translates into more clients and more business. A website set up with SEO could easily lay the foundation for complete on-line business plan. That is the importance of SEO.

Keywords Take Over the World of Search Engine Optimization

Now if your website could be found by a pot shot of a word typed into the search engine by some nobody in some corner of the world, can we bring in techniques into the pot shot to convert it into a calculated shot of a sharp shooter? Can we make your website found by everybody in all four corners of the world? Very tempting isn’t it? Yes, the channel of the techniques is Search Engine Optimisation. SEO transforms the pot shot of Mad Max of The World in Wilderness into the sling shot of David of the Holy Land. We will target the Goliath of World Wide Web and we will win. We will put your website into the cross hairs of the search engines. SEO is the sharp shooter, the marksman. We are the trigger. You will be trigger happy sans Sniper rifle.

Imagine, your brand new product for sale is a beverage branded “Ceylon Wood Apple Juice” Your beverage is already branded with logo, slogan and what not., but not marketed on-line. Now when you search to engage in on-line marketing, your brand has to be taken to the world, for the simple reason, the big world wouldn’t come to you.

The consumers search the beverages by simply typing the word “beverages” (here lands the key words) into the search bar of the search engines. Google turn up with 28,800,000 (year 2010) search results. Now unless those who search for beverages see your website in the top of the results, i.e. at leas