Social Media Marketing (SMM)
Social media is the technology that connects people whether it is to share content or just to chat. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing). Social media marketing is the way to use that technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends.
Using Social Media for marketing will make small business to the success in getting more and more customers. Customers are interacting with brands in many Social media channels, to make this a very strong presence in the web is the key to give way into their interests and needs. Marketing with Social Media can bring marvelous and remarkable success to your business.
What is Social Media marketing?
Social Media Marking we can present you as a form of internet marketing which implements many Social Media networks to achieve the marketing communication and branding targets. Social Media Marketing primarily covers activities involving Social Media sharing of content, videos and images for marketing purposes.
Social Media Marketing will market your products on various sites such as Twitter, Facebook, YouTube, Blogs, My Space, Flixster, Instagram, Tumblr, Google+, LinkedIn and many more. These are the SMM platforms making your business, product advertise, promote, and sending traffic to your sites from all over the world. Social media is a great way to drive repeat business and to attract new customers.
Several social media marketing sites will necessitate different techniques, so develop a unique strategy tailored for each platform. The techniques are different from each and every platform therefore we can select which platform is best for your product or business. Becoming a member of these numerous sites you will get the power of these new tools to get succeed in your business. You will access many Social Media Marketing Networks all over the world free of charge. Using these you will get much more thickness to grow your business.
Social media provides marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way. You have to be a part of your everyday life in order to keep the momentum and attention you need for your business success in Social Media.
The importance of Social Media Marketing
It is essential that you set goals and realize what you want to achieve from your social media marketing efforts.
Here are some of the main ways you can use social media to have a big impact on your business:
• Spread the Word. Show customers and prospects who you are and what you can do for them. It is great for brand awareness.
• Drive Sales. Give customers offers that are so good they will share them with their friends. Your promotions can go viral.
• Provide Great Customer Service. Listen and respond to what your customers are saying about your product and to you to get improve it. It’s a wonderful feedback circle.
• Keep Your Customers Coming Back. Build deeper relationships so customers will get to know, like, and trust you more. Always keep their trust in you and your brands and maintain it continuously.
How to use Social Media for Marketing
There are many ways to use all these social media marketing methods according to each platform’s unique environment. Here are few methods for your information.
Facebook’s casual, friendly atmosphere requires an active social media marketing strategy that begins with making a Facebook Business Fan Page. You will want to pay careful attention to design, as the visual element is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it stimulates the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.
Printers are the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique Pinboards.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups are a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers help you get established and earns trust.
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking in the video search results of Google, so don’t under-estimate the power of video content!
Imagine your business having a reach of over 80% of active Internet users in your business niche. Also we will connect you to many Social Media Marketing sites when we create your website.
An internet marketing firm with a strategy to generate traffic growth will result in a long term sustainable online business.
Maximize your ROI, as there is no cost each time a user clicks through to your website from the search engine results. The more qualified traffic the better!
Measure campaign performance, analysis of your monthly website log files will report on the increase in search engine traffic, making it easier for you to justify your investment Competitor analysis to keep you ahead of your competition.