Written in English and published by Godage International Publishers, an established Colombo house, this is a professional title on the use of social media platforms in the promotion of library services.
Its author, Dr. Wathsala Athukorala — also published as A. W. V. Athukorala — works at the Library of Sri Palee Campus, University of Colombo. She writes from inside the profession rather than from a purely academic distance, and her published work returns repeatedly to the same ground: libraries, and what social media platforms mean for the way they reach readers. Alongside this English title, her publication list includes writing in Sinhala on libraries and the use of social media, which gives a sense of the audience she has in mind — library staff working in Sri Lanka, in both language streams.
That context matters for anyone weighing up a purchase. Much of the published literature on library marketing is written out of North American or British institutional settings, with budgets, staffing structures and user expectations to match. This one comes from a Sri Lankan university library, by a librarian employed in one. Readers likely to find it relevant include practising librarians and information officers, students on library and information science programmes, and those responsible for outreach in school, public and university libraries.
Godage publishes across academic and general lists in Sinhala and English, and professional titles of this kind form part of that output. Copies of Sri Lankan professional and academic publishing circulate narrowly outside the island, which is the main reason a reader abroad would seek this one out specifically.
- Author: Wathsala Athukorala
- Publisher: Godage International Publishers
- Language: English
- Pages: 168
- ISBN: 9786240000154
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